Episode 102

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Published on:

27th Feb 2025

Using Mini Experiences as a Brand and Audience Builder in Your Business

In this episode, Alison dives deep into the essence of creating extraordinary client experiences, stemming from her ongoing commitment to enhancing customer value and facilitating transformative journeys. Today’s topic focuses on the evolving concept of retreats and events. It’s crucial to recognize that the idea of a retreat varies significantly among individuals, as its positioning within a business can greatly influence its interpretation and success.

Drawing from nearly three decades of teaching experience, Alison emphasizes the importance of clarity in presenting offerings to clients, understanding that different learning styles necessitate diverse teaching approaches.

She introduces the concept of “mini experiences” — a powerful tool she's employed to refine her processes while allowing clients to engage with her offerings in a more accessible format. This approach serves not only to gather insights but also positions her clients for success in a space that can be complicated and overwhelming. Small-scale offerings can serve as entry points for potential clients and Alison details how to maintain engagement, provide value, and ensure participants leave enriched without feeling a pressure to commit long-term.

HIGHLIGHTS:

15:39 Navigating the Coaching Space

18:23 Launching Mini Experiences

22:19 Success Stories and Takeaways

29:10 Challenge to the Audience

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About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!