Episode 101

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Published on:

20th Feb 2025

Boutique Events as a Brand Builder in Your Business with Steve Werner

Alison is joined by Steve Werner, a live event expert, about creating impactful client experiences. Steve shares his early struggles, emphasizing that successful events require strategic marketing and genuine audience connection.

They discuss common pitfalls, the importance of starting small, and the need to prioritize value over aesthetics. Steve highlights the significance of storytelling in event promotion and overcoming attendee attraction fears by viewing initial events as learning opportunities. Packed with practical insights, this episode is essential for anyone looking to enhance their event-hosting skills.

HIGHLIGHTS:

20:14 Marketing Strategies for Event Success

36:44 Overcoming Event Challenges

CONNECT WITH STEVE:

Website and FREE courses


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Discount code: THEALISONK2024


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Show artwork for Creating the World's Best Client Experience

About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!