Marketing with Human-ness with Edna White

This interview focuses on Edna White’s work as a media host, life strategist, author, and podcast host. She explains that she mainly works with women who feel stuck, often because of experiences they have carried from the past. Her goal is to help them move forward by using journaling, storytelling, and conversation as tools for clarity and change.

Edna describes writing as both a personal and professional process and she often begins with journaling, and what starts as writing for reflection can develop into a book. She says this can help people tell their story, understand themselves more clearly, and position their brand.

A major theme of the conversation is using media and storytelling to bring more humanity into business. Edna says her approach is to “turn life’s pains into purpose” and to help people speak about their experiences in ways that can also help others.

Alison and Edna also discuss the role of authenticity in a time when AI is widely used. She says human expression cannot be replaced and that people need to stay real and use their own voice. She says that even when using AI tools, the human element still has to guide the work.

Edna shares examples of client breakthroughs. One woman with money-related struggles traced her difficulty to a school memory tied to the number 100. Another client began with a book project for his mother, but the work expanded, won a contest, and led to a second book.

The interview ends with White describing her client process and business lessons. She says she listens first to see how people describe themselves, then works from there. She also emphasizes delegating tasks, building a team, and thinking creatively about opportunities, including unusual partnerships and outreach ideas.

HIGHLIGHTS:

2:53 Storytelling as Strategy

3:47 Human Voice in Media

10:39 Book Writing Uncovered

14:37 Reading the Client

19:07 Building Support Systems

23:17 Find Your Superpower

26:45 Creative Partnerships

connect with Edna:

website: https://www.ednawhite.com

360 Club 1 year birthday!

June promo code: 360BIRTHDAY