Creating a Writing & Book Institute with Jenn T. Grace

This week's guest, Jenn T. Grace, discusses how books should be used strategically within a business, not treated as a shortcut to visibility, speaking opportunities, or clients. She explains that the publishing landscape is more crowded, so authors need clear positioning, original language, and messaging tied to a specific audience and problem.

She describes hybrid publishing as a middle ground between traditional publishing and self-publishing, with support and expertise while allowing authors to keep ownership and control. Jenn also introduces the Institute for Author Growth and Impact, a membership-based program with three areas: writing and author readiness, publishing and production, and marketing and influence.

Jenn says the institute is designed to help authors move through the full process in a connected way, with office hours, group coaching, and expert sessions. She closes with advice to start writing messily, use AI only as a starting point, and let personal experience shape the book.

HIGHLIGHTS:

5:13 Purpose First, Strategy Second

6:30 The Book Space Is Saturated

11:38 What Hybrid Publishing Means

14:30 Launching the Author Institute

17:59 A More Personal Experience

24:38 Growth and Revenue Plans

26:41 Getting Started With Your Book

Related episode: Ep 110 - Publish Your Purpose with Jenn T. Grace

Connect with Jenn:

Publish Your Purpose: https://publishyourpurpose.com

The Institute for Author Growth & Impact: https://authorgrowthandimpact.org