Episode 148

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Published on:

22nd Jan 2026

Why Your Entry Points Matter More Than Your Main Offer

Alison explores the importance of enhancing client engagement through value creation, drawing on her 30 years of experience in health and fitness coaching. She shares the necessity for business owners to adapt their strategies to align with today’s client preferences, emphasizing that potential clients often seek lower-risk entry points before committing to high-ticket services.

She advocates for the development of "mini experiences" that provide immediate, actionable outcomes, helping to establish trust and rapport with clients. Understanding the psychological barriers that clients face, Alison urges listeners to refine their offerings and entry points to ensure they effectively communicate value and foster confidence. Her goal is to help you create a strategy that not only attracts clients but also enhances their overall experience and satisfaction.

HIGHLIGHTS:

17:37 Building Trust Through Entry Points

26:01 The Importance of Mini-Experiences

30:46 Closing Thoughts and Call to Action

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About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!