Episode 108

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Published on:

10th Apr 2025

The Luxury Brand Experience with Lilian Raji

This episode features Lilian Raji, a luxury brand specialist and president of the Lilian Raji Agency. She discusses the importance of emotional connections in luxury branding, emphasizing that true luxury is about quality and heritage, not just price.

Lillian outlines her approach to refining brand messaging and executing strategies, highlighting the balance luxury brands must strike between exclusivity and accessibility. She provides valuable insights on overcoming resistance to change and the necessity of listening to customer feedback to enhance client experiences. Tune in for expert advice on elevating your branding efforts in the luxury market.

HIGHLIGHTS:

16:27 Meeting Clients Where They Are

28:42 Overcoming Resistance in Business

33:01 Final Thoughts on Passion and Purpose

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About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!