Episode 66

full
Published on:

6th Jun 2024

Sharing Your Story in Print with Michael DeLon

Join me as I speak with Michael DeLon, the Paperback Expert, about using books to position yourself as an expert in business.

Michael advocates for creating emotional connections through storytelling, focusing on long-term relationships, and delivering exceptional client experiences. He shares insights on team empowerment, guarantees his book services, and encourages connecting more with others.

I can't stress enough the enduring importance of values and relationship-building for long-term business growth. You're going to love this episode!

HIGHLIGHTS:

3:17 The Importance of Writing a Book for Your Business

5:19 Building the Prospect Journey and Client Relationships

9:40 Balancing Automation and High-Touch Client Experiences

11:33 The Value of Long-Term Relationships in Business

17:38 Emphasizing Client Referrals and Relationships

19:38 Leveraging Social Media for Relationship Building

28:35 The Process of Writing a Book with Michael DeLon

CONNECT WITH MICHAEL:

Paperback Expert website

Facebook

YouTube

SPONSOR:

Cellev8

Discount code: THEALISONK2024


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About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!