Episode 123

full
Published on:

24th Jul 2025

How to Reach Out and Connect Online Without Feeling Sleazy - My Thoughts

Picking up where episode 120 ends, with in-person events and networking, Alison continues in this episode with sharing strategies for effective client outreach that prioritize authentic connections over cold pitching.

Drawing from her industry experience, Alison highlights the importance of enhancing customer value and fostering genuine relationships. Alison presents a five-step approach for meaningful outreach, starting with thorough preparation and personalized engagement, followed by focusing on the potential client's work and offering value without strings attached.

Through personal anecdotes and lessons from awkward interactions, she emphasizes the need for a long-term perspective in building relationships that transcend immediate business goals. This conversation encourages business owners to embrace authentic outreach, creating a network of supportive connections that promote growth and collaboration.

HIGHLIGHTS:

18:26 Mastering Genuine Reach Outs

20:43 Five Strategies for Effective Reach Outs

33:45 Summary of Key Tips

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About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!