All the Things About Branded Events with Jenna Nelson
My guest, Jenna Nelson and I delve into the significance of events and retreats in enhancing customer value and driving transformation. We discuss the importance of hosting unique, branded events to stand out in a competitive market, highlighting the benefits of in-person connections and showcasing brand expertise.
Jenna shares her expertise in corporate events, emphasizing the impact of tailored experiences in boosting industry presence and revenue. We explore the post-pandemic event landscape, including hybrid models combining virtual and in-person elements. The conversation highlights the value of event marketing for businesses of all sizes, offering strategies to overcome challenges and leverage events for growth.
If you've never had an event for your business, you'll want to take a listen to this episode.
Jenna is offering a BRAND AUDIT freebie and you can get it HERE!
HIGHLIGHTS:
5:00 Overcoming Tricky Thoughts
9:21 The Power of Smaller Size Events
12:26 Importance of In-Person Connection
13:59 The Rise of Hybrid Business Model
25:20 Challenges for Business Owners
30:22 Success Story: Small Trade Show Growth
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