Episode 112

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Published on:

8th May 2025

All About Branded Boutique Events with Samara Beth Hurley

This episode features an in-depth conversation with Samara Beth Hurley, an expert in events and retreats. Alison and Samara Beth explore the nuances of creating impactful branded events, with Samara sharing her 30 years of experience in the industry. Together, they discuss the critical elements that contribute to a successful event, particularly focusing on the importance of customer experience and maximizing attendee engagement.

They kick off the discussion by examining the shifting landscape of event planning, particularly the growing preference for boutique events over large conventions. Samara Beth highlights how these intimate gatherings foster meaningful connections and more personalized experiences, contrary to the overwhelming nature of larger conferences. She emphasizes that the value of these events lies not only in the content delivered but also in the relationships built and the community formed.

Throughout the episode, they delve into essential best practices for designing effective events, such as considering logistics, venue selection, and audience needs. Samara Beth shares her insights on how to avoid common mistakes in event planning, stressing the importance of having contingency plans and creating a welcoming atmosphere for all attendees, especially those who may be introverted or facing personal challenges.

Another key theme of their conversation is the necessity of crafting a memorable experience. They talk about incorporating sensory elements to make events engaging and enjoyable. Samara Beth underlines the significance of pre-event communication and the creation of promotional materials that resonate with potential attendees. She suggests starting small but thinking big, encouraging listeners to begin their event planning with local venues and gradually scaling as they gain confidence and insights.

HIGHLIGHTS:

24:18 Crafting Memorable Experiences

25:39 The Power of Swag

36:13 Maximizing Partnerships and Sponsorships

41:21 Final Tips for Successful Events

CONNECT WITH SAMARA BETH:

Website

FREE How to Plan Your Intimate Retreat guide

FREE Masterclass video link

Facebook

Instagram


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About the Podcast

Creating the World's Best Client Experience
What really goes into a Client Experience?
This show takes a closer look at client experiences and the different elements we use to help enhance and produce REAL transformation. Client Experiences are more than just a 'transaction', they can be a space and vehicle which allows people to make amazing quantum shifts in perspective, which ultimately leads to REAL change going forward. In shining a light on how client experiences look, we illustrate how self-care looks for our businesses. On this show we talk to industry leaders, business owners, entrepreneurs and thought leaders in the coaching and service industry spaces on how they are creating amazing client experiences in a post pandemic world. We talk about the challenges, as well as the wins and what lessons and takeaways can mean for us going forward. Whether your experiences are in person at retreats or events or are online or both, we want to talk to you!